{"id":4185,"date":"2016-10-31T12:30:50","date_gmt":"2016-10-31T03:30:50","guid":{"rendered":"https:\/\/bdm.dga.co.jp\/?p=4185"},"modified":"2016-10-31T12:07:58","modified_gmt":"2016-10-31T03:07:58","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%a8%e4%bd%93%e6%9c%80%e9%81%a9x%e9%ab%98%e9%80%9fpdca%e3%82%92%e5%ae%9f%e7%8f%be%e3%80%80xica-magellan","status":"publish","type":"post","link":"https:\/\/bdm.dga.co.jp\/?p=4185","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u6700\u9069\u00d7\u9ad8\u901fPDCA\u3092\u5b9f\u73fe\u3000XICA 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class=\"wp-caption-text\">\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u7ba1\u7406\u6a5f\u80fd\uff1a\u5404\u65bd\u7b56\u306e\u6210\u679c\u3084\u4e88\u7b97\u306e\u6d88\u5316\u72b6\u6cc1\u306a\u3069\u3092\u65e5\u6b21\u3067\u78ba\u8a8d<\/p>\n<\/div><p>&nbsp;<\/p><p>\u307e\u305f\u3001\u30de\u30bc\u30e9\u30f3\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30bc\u30e9\u30f3\u304c\u65e5\u3005\u306e\u696d\u52d9\u306b\u30a4\u30f3\u30d7\u30c3\u30c8\u3055\u308c\u904b\u7528\u304c\u56de\u308a\u59cb\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u69d8\u5411\u3051\u306b\u306f\u5b9a\u7740\u5316\u306e\u3054\u652f\u63f4\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u30022016\u5e74\u5185\u3067\u3042\u308c\u3070\u30b9\u30bf\u30fc\u30c8\u524d\u306e\u5c0e\u5165\u652f\u63f4\u306f\u7121\u511f\u3067\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u3066\u304a\u308a\u307e\u3059\u3002<\/p><p>&nbsp;<\/p><p><strong><span style=\"color: #3366ff;\">\u2015\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u7169\u308f\u3057\u3044\u696d\u52d9\u304c\u6e1b\u308a\u3001\u5927\u304d\u306a\u6b66\u5668\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u306d\u3002\u5ca9\u6fa4\u69d8\u81ea\u8eab\u3082\u3053\u308c\u307e\u3067\u306e\u30ad\u30e3\u30ea\u30a2\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3092\u3055\u308c\u3066\u304d\u305f\u305d\u3046\u3067\u3059\u304c\u3001\u3054\u81ea\u8eab\u306e\u7d4c\u9a13\u304c\u30de\u30bc\u30e9\u30f3\u306b\u3082\u6d3b\u304b\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/strong><\/p><p>&nbsp;<\/p><p>\u306f\u3044\u3001\u79c1\u306f\u65b0\u5352\u3067\u5927\u624bSIer\u306b\u5165\u793e\u3057\u3001\u305d\u306e\u5f8cWEB\u88fd\u4f5c\u4f1a\u793e\u306e\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3092\u7d4c\u3066\u3001BtoC\u306e\u4e8b\u696d\u4f1a\u793e\u306b\u3066CtoC\u4e8b\u696d\u306e\u8cac\u4efb\u8005\u3092\u3057\u3066\u3044\u307e\u3057\u305f\u3002SSP\u3084\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30b5\u30fc\u30d3\u30b9\u3082\u30d7\u30ed\u30c0\u30af\u30c8\u30aa\u30fc\u30ca\u30fc\u3068\u3057\u3066\u643a\u308f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u69d8\u304b\u3089\u300c\u3053\u3093\u306a\u6570\u5024\u304c\u898b\u305f\u3044\u300d\u3068\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u3044\u305f\u3060\u3044\u305f\u3082\u306e\u3092\u307e\u3068\u3081\u3066\u3054\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305f\u3060\u3001\u5b9f\u969b\u306e\u3068\u3053\u308d\u51fa\u3057\u305f\u6570\u5024\u304c\u30e6\u30fc\u30b6\u30fc\u69d8\u306b\u898b\u3089\u308c\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3068\u3001\u6b8b\u5ff5\u306a\u304c\u3089\u898b\u3089\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3082\u591a\u304f\u3042\u308a\u307e\u3057\u305f\u3002\u305d\u308c\u306f\u306a\u305c\u304b\u3068\u8003\u3048\u307e\u3059\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u69d8\u306f\u306a\u306b\u3082\u201c\u6570\u5024\u201d\u304c\u898b\u305f\u3044\u8a33\u3067\u306f\u306a\u304f\u3001\u4f8b\u3048\u3070\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3067\u3042\u308c\u3070\u3001\u300c\u5b9f\u969b\u306b\u8a2a\u308c\u305f\u4eba\u304c\u3069\u3093\u306a\u4eba\u306a\u306e\u304b\u300d\u300c\u305d\u3046\u3044\u3046\u4eba\u3092\u5897\u3084\u3059\u306b\u306f\u3069\u3093\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3059\u308c\u3070\u3088\u3044\u304b\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u77e5\u308a\u305f\u304c\u3063\u3066\u3044\u305f\u304b\u3089\u3067\u3059\u3002\u305d\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u306b\u89e3\u3092\u51fa\u3059\u306e\u306f\u306a\u304b\u306a\u304b\u96e3\u3057\u3044\u306e\u3067\u3059\u304c\u3001\u201c\u7d71\u8a08\u201d\u306a\u3089\u305d\u308c\u304c\u5b9f\u73fe\u3067\u304d\u308b\u306e\u3067\u306f\u3068\u3001\u4ee5\u524d\u304b\u3089\u601d\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p><p>\u3055\u3089\u306b\u3001\u79c1\u81ea\u8eab\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u304d\u306b\u3001\u201c\u30c7\u30fc\u30bf\u306b\u6eba\u308c\u305f\u201d\u7d4c\u9a13\u304c\u4f55\u5ea6\u304b\u3042\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u4e00\u3064\u4e00\u3064\u306e\u6570\u5024\u304c\u672c\u5f53\u306b\u6b63\u3057\u3044\u306e\u304b\u3001CPA\u306f\u4e0a\u304c\u3063\u305f\u304c\u305d\u308c\u306f\u201c\u305f\u307e\u305f\u307e\u201d\u3067\u306f\u306a\u3044\u306e\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3092\u8003\u3048\u59cb\u3081\u308b\u3068\u3001\u3082\u306f\u3084\u3069\u306e\u6570\u5024\u3092\u4fe1\u7528\u3057\u3066\u3088\u3044\u306e\u304b\u5224\u65ad\u304c\u3064\u304b\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u3063\u305f\u306e\u3067\u3059\u3002<\/p><p>\u305d\u3053\u3067\u3001\u7d71\u8a08\u3092\u4f7f\u3063\u3066\u3001\u672c\u5f53\u306b\u6b63\u3057\u304f\u78ba\u304b\u3089\u3057\u3044\u6570\u5024\u306e\u307f\u3092\u3075\u308b\u3044\u306b\u304b\u3051\u3001\u304b\u3064\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3057\u3066\u8868\u73fe\u3057\u305f\u3044\u3068\u601d\u3046\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u65bd\u7b56\u3001\u30b5\u30a4\u30c8\u5f8c\u306eLTV<sup>[<a href=\"#%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%a8%e4%bd%93%e6%9c%80%e9%81%a9x%e9%ab%98%e9%80%9fpdca%e3%82%92%e5%ae%9f%e7%8f%be%e3%80%80xica-magellan-n-3\" class=\"footnoted\" id=\"to-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%a8%e4%bd%93%e6%9c%80%e9%81%a9x%e9%ab%98%e9%80%9fpdca%e3%82%92%e5%ae%9f%e7%8f%be%e3%80%80xica-magellan-n-3\">3<\/a>]<\/sup>\u307e\u3067\u542b\u3081\u3066\u4e00\u6c17\u901a\u8cab\u3067\u628a\u63e1\u3057\u305f\u3046\u3048\u3067\u7d71\u5408\u7684\u306b\u65bd\u7b56\u3092\u6253\u3063\u3066\u3044\u304b\u306a\u3044\u3068\u3001\u610f\u5473\u304c\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p><p>\u305d\u3046\u3044\u3046\u610f\u5473\u3067\u306f\u3001\u30de\u30bc\u30e9\u30f3\u306f\u3001\u307e\u3055\u306b\u79c1\u304c\u3053\u308c\u307e\u3067\u306e\u30ad\u30e3\u30ea\u30a2\u306e\u4e2d\u3067\u6301\u3063\u3066\u304d\u305f\u8ab2\u984c\u611f\u3068\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u65b9\u3005\u306e\u58f0\u304c\u53cd\u6620\u3055\u308c\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p><p>&nbsp;<\/p><p><strong><span style=\"color: #3366ff;\">\u2015\u306a\u308b\u307b\u3069\u3001\u307e\u3055\u306b\u3054\u81ea\u8eab\u306e\u7d4c\u9a13\u304c\u751f\u304d\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u306a\u306e\u3067\u3059\u306d\u3002\u6700\u5f8c\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30fc\u30bf\u5229\u6d3b\u7528\u306b\u643a\u308f\u308b\u8aad\u8005\u306e\u65b9\u3005\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/span><\/strong><\/p><p>&nbsp;<\/p><p>\u79c1\u306e\u7d4c\u9a13\u304b\u3089\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u306f\u975e\u5e38\u306b\u5fd9\u3057\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u6570\u5b57\u3092\u8ffd\u3044\u304b\u3051\u3066\u3044\u308c\u3070\u3088\u3044\u8a33\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u4ed6\u306e\u696d\u52d9\u3082\u591a\u3044\u3002\u305d\u3093\u306a\u4e2d\u3067\u3001\u3044\u304b\u306b\u78ba\u304b\u306a\u3082\u306e\u3092\u62bd\u51fa\u3057\u3001\u305d\u308c\u3092\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u304b\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u90e8\u5206\u3092\u3001\u7d71\u8a08\u306e\u529b\u3092\u4f7f\u3063\u3066\u30de\u30bc\u30e9\u30f3\u304c\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u3068\u4fe1\u3058\u3066\u3044\u307e\u3059\u3002<\/p><p>\u305f\u3060\u3001\u30de\u30bc\u30e9\u30f3\u306f\u7b54\u3048\u3092\u51fa\u3059\u30c4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3042\u304f\u307e\u3067\u3082\u3001\u8003\u3048\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3059\u308b\u306e\u306f\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u3055\u307e\u306e\u5f79\u5272\u3067\u3042\u308a\u3001\u30de\u30bc\u30e9\u30f3\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u3055\u307e\u304c\u300c\u8003\u3048\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3059\u308b\u300d\u3068\u3044\u3046PDCA\u3092\u56de\u3059\u3053\u3068\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u3001\u30c7\u30fc\u30bf\u304b\u3089\u793a\u5506\u3092\u304a\u5c4a\u3051\u3059\u308b\u90e8\u5206\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u4e8b\u306f\u3001\u81ea\u5206\u304c\u63cf\u3044\u305f\u5e02\u5834\u3092\u958b\u62d3\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u975e\u5e38\u306b\u30a4\u30ce\u30d9\u30fc\u30c6\u30a3\u30d6\u306a\u3082\u306e\u3060\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u4eba\u3067\u3082\u591a\u304f\u306e\u65b9\u3005\u304c\u305d\u306e\u918d\u9190\u5473\u3092\u5473\u308f\u3048\u308b\u3088\u3046\u3001\u30de\u30bc\u30e9\u30f3\u304c\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u4e00\u7dd2\u306b\u6b69\u3093\u3067\u3044\u3051\u305f\u3089\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><p>XICA magellan<\/p><p><a href=\"http:\/\/xica.net\/magellan\/\" target=\"_blank\">http:\/\/xica.net\/magellan\/<\/a><\/p><p>&nbsp;<\/p><p>\u682a\u5f0f\u4f1a\u793e\u30b5\u30a4\u30ab<\/p><p>\u300c\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u306b\u793a\u5506\u3092\u5c4a\u3051\u308b\u300d\u3092\u30d3\u30b8\u30e7\u30f3\u306b\u3001\u7d71\u8a08\u5b66\u3068\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u7e3e\u3092\u6d3b\u304b\u3057\u305f\u30cb\u30fc\u30ba\u7279\u5316\u578b\u306e\u5206\u6790\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b<\/p><p><a href=\"http:\/\/xica.net\/\" target=\"_blank\">http:\/\/xica.net\/<\/a><\/p><p>&nbsp;<\/p>\n<p style=\"text-align: right;\">\u4ee5\u4e0a<\/p>\n\n<ol class=\"footnotes\">\n\t<li class=\"footnote\" id=\"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%a8%e4%bd%93%e6%9c%80%e9%81%a9x%e9%ab%98%e9%80%9fpdca%e3%82%92%e5%ae%9f%e7%8f%be%e3%80%80xica-magellan-n-1\"><strong><sup>[1]<\/sup><\/strong>Cost Per Acquisition\uff08Action\uff09\u3002\u5e83\u544a\u5358\u4fa1\u306e\u6307\u6a19\u3067\u3001\u9867\u5ba2\u7372\u5f97\uff08acquisition\uff09\u4e00\u4eba\u3042\u305f\u308a\u306e\u652f\u6255\u984d\u3002\u307e\u305f\u306f\u3001\u4f55\u3089\u304b\u306e\u6210\u679c\uff08action\uff09\u4e00\u4ef6\u3042\u305f\u308a\u306e\u652f\u6255\u984d\u3002<a class=\"note-return\" href=\"#to-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%a8%e4%bd%93%e6%9c%80%e9%81%a9x%e9%ab%98%e9%80%9fpdca%e3%82%92%e5%ae%9f%e7%8f%be%e3%80%80xica-magellan-n-1\">&#x21A9;<\/a><\/li>\n\t<li class=\"footnote\" id=\"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%a8%e4%bd%93%e6%9c%80%e9%81%a9x%e9%ab%98%e9%80%9fpdca%e3%82%92%e5%ae%9f%e7%8f%be%e3%80%80xica-magellan-n-2\"><strong><sup>[2]<\/sup><\/strong>\u682a\u5f0f\u4f1a\u793e\u30b5\u30a4\u30ab\u304c\u63d0\u4f9b\u3059\u308b\u3001\u7d71\u8a08\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u7d71\u8a08\u89e3\u6790\uff08\u91cd\u56de\u5e30\u5206\u6790\uff09\u304c\u4f7f\u7528\u3067\u304d\u308b\u30c4\u30fc\u30eb\uff082016\u5e7410\u6708\u73fe\u5728\u3001\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u53d7\u4ed8\u3092\u7d42\u4e86\u3057\u3066\u3044\u307e\u3059\u3002<a class=\"note-return\" href=\"#to-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%a8%e4%bd%93%e6%9c%80%e9%81%a9x%e9%ab%98%e9%80%9fpdca%e3%82%92%e5%ae%9f%e7%8f%be%e3%80%80xica-magellan-n-2\">&#x21A9;<\/a><\/li>\n\t<li class=\"footnote\" id=\"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%a8%e4%bd%93%e6%9c%80%e9%81%a9x%e9%ab%98%e9%80%9fpdca%e3%82%92%e5%ae%9f%e7%8f%be%e3%80%80xica-magellan-n-3\"><strong><sup>[3]<\/sup><\/strong>Life Time Value\u3002\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3002\u3042\u308b\u9867\u5ba2\u304c\u751f\u6daf\uff08\u89e3\u7d04\u3084\u30d6\u30e9\u30f3\u30c9\u30b9\u30a4\u30c3\u30c1\u3059\u308b\u307e\u3067\uff09\u3092\u901a\u3058\u3066\u3069\u306e\u304f\u3089\u3044\u5229\u76ca\u306b\u8ca2\u732e\u3059\u308b\u304b\u3092\u7b97\u51fa\u3057\u305f\u3082\u306e\u3002<a class=\"note-return\" href=\"#to-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%85%a8%e4%bd%93%e6%9c%80%e9%81%a9x%e9%ab%98%e9%80%9fpdca%e3%82%92%e5%ae%9f%e7%8f%be%e3%80%80xica-magellan-n-3\">&#x21A9;<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30c7\u30fc\u30bf\u5206\u6790\u3060\u3051\u306b\u9665\u3089\u305a\u3001\u3088\u308a\u30a4\u30ce\u30d9\u30fc\u30c6\u30a3\u30d6\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3089\u306a\u3044\u304b\u3002\u4eca\u56de\u306f\u3001\u305d\u3093\u306a\u60f3\u3044\u304b\u3089\u751f\u307e\u308c\u305f\u4eca\u6ce8\u76ee\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0PDCA\u652f\u63f4\u30c4\u30fc\u30eb\u300cXICA magellan\u300d\uff08\u30de\u30bc\u30e9\u30f3\uff09\u306b\u3064 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